Declaring a minor may sound overwhelming. Attempting to balance the classes you already have, a job, outside activities, and friends is already an impressive act that we don’t get enough credit for. However, a minor deepens your education in more ways than you can imagine. Here’s a few reasons why you may want to consider fitting a minor into your college plan.

#1- It can help you understand your major better.

A lot of minors are complementary towards majors. Your major and minor can pair well if they are in the same school. For example, my major is public relations, and I have a minor in communication and activism. Both of these are in Klein, and quite often the content overlaps. While this may seem repetitive, it is actually very helpful because a public relations professor will talk about a topic in a different light than my persuasion professor, for example. I also personally like how some topics are explained to me twice because the repetition helps me learn and remember the information.

#2- It can help you specialize.

With public relations being such a broad major, it can be beneficial to specialize in something. In our classes, we learn the functions of public relations, but do not always have time to go in depth about how that applies to every single space that requires PR. A minor allows you to understand exactly how public relations could relate to what field you want to work in. Even if public relations isn’t your major, most careers are niche. The majority of jobs will require a specialty in more than one subject, and a minor is the perfect thing to make you stand out as an applicant.

#3- It allows you to learn about things you find interesting.

The last function is less about your career, and more about just doing something you enjoy. Most people have more than one interest, and a minor allows you to explore those interests. While I mentioned earlier that a minor can complement your major, it doesn't always have to. There is nothing wrong with choosing a minor simply because you find it interesting. For example, if you danced competitively for most of your life, you could minor in dance because it is something you love and want to keep in your life.

This blog post was written by Chloe Maher, Junior Director of Community Service.

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This week's Member Monday is Rachael Dickson! Here's our Q&A!

Where are you from?

RD: I am from Palmerton, Pennsylvania.

What year are you?

RD: I am a sophomore.

What is your major and minor if you have one?

RD: I'm a public relations major.

How long have you been a member of PRSSA?

RD: This is my first semester in PRSSA, I just joined in August!

What do you love about PRSSA?

RD: What I love about PRSSA is how informative the meetings are and how nice and welcoming everyone is! I was a little nervous to join at first, but when I attended the first zoom meeting, I knew that I would fit right in. I've also learned a lot so far about the public relations world and how I can apply the skills I'm learning in some of my classes.

What are some of your interests/hobbies?

RD: Some of my interests include fictional literature (my favorite book series is The Mortal Instruments), writing, and anything that has to do with the dark academia aesthetic. I love exploring used book stores and getting lost in the seemingly infinite amount of shelves they contain.

  • Temple PRSSA

As an avid Netflix watcher and social media user, when I saw the promotions for Netflix’s new documentary, The Social Dilemma, I added it to my watchlist immediately. I am sure I want to work in social media in my future career, and as the Director of Social Media for our chapter, I figured this new documentary would be right up my alley. 

The Social Dilemma highlights everything wrong with social media and urges the viewers to recognize that social media is actually doing more harm than good. The film illustrates the idea that technology and social media companies, like Google and Facebook, are using our online actions to manipulate us into giving all of our attention to these apps. This manipulation is done without us knowing, and these companies are making huge amounts of money off of it. These apps also perpetuate fake news and conspiracies, without facing any repercussions for doing so. Their algorithms make it easy to waste hours on our phones, making it a true addiction.

So, remind me again why I want to work in social media? Well, it’s not so bad. Social media has now become a place for brands to get exposure and gain new customers, and that’s where PR professionals come in. Although there may be personal issues with social media, it is something that is very beneficial for brands to utilize as a marketing tool. As future PR professionals, it is very important that we learn how to use social media in a way that benefits our clients, and to warn others about the unethical things that may be going on with these technology companies and our data.

Ethics is one topic that comes up in every single one of my PR classes and it is more important than ever before to maintain high ethical standards. By now, Facebook has probably been accused hundreds of times of using our personal habits and data against us, unethically and against our will. The PR industry has become intertwined with social media, so it is now our duty to combat its negative aspects and make it a beneficial tool for everyone. 

With the knowledge of social media and ethics that we PR students have, I am optimistic that future PR professionals can dispel the negative parts of social media and provide a more ethical and privatized approach to it. The truth is, social media is a valuable and free tool for brands and businesses to use, and it is here to stay. That just means we have to use it in a positive and ethical way. 

This blog post was written by Kiersten Sholly, Director of Social Media.

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