Hannah Poor, of the Union of Concerned Scientists, is Keynote Speaker at “PRacticing Sustainability”

Media Contacts:

General Inquiries | TemplePRSSA@gmail.com

Rachael Dickson | rachael.dickson@temple.edu

Zoe Tucker | zoe.tucker@temple.edu

Natalie Devlin | natalie.devlin@temple.edu

FOR IMMEDIATE RELEASE

Hannah Poor, of the Union of Concerned Scientists, is Keynote Speaker at “PRacticing Sustainability” Virtual Conference, Sunday, April 16

Temple University’s Public Relations Student Society of America Set to Host Virtual 2023 Mid-Atlantic District Conference

PHILADELPHIA, PA, MARCH 20, 2023- Hannah Poor from the Union of Concerned Scientists will be the keynote speaker at the PRSSA Mid-Atlantic District online conference "PRacticing Sustainability," hosted by Temple University. The conference begins at 9:30 am, Sunday, April 16, via Zoom. Guests will hear about different forms of sustainability and how it pertains to public relations; the environmental, social, human, and economic elements of sustainability in public relations. The event is open to all students and professionals in the public relations and sustainability-centric fields.

Early bird tickets are now on sale until April 3 for $10 via Eventbrite . After April 3, tickets will be $20 and available to purchase until the day before the conference. For more information, please visit https://www.practicingsustainability2023.com/

Along with Poor, confirmed speakers so far include:

· Grace Savage, Public Relations Coordinator at The Pennsylvania Horticultural Society

· Haniya Shariff, Corporate Communications Specialist at Radian Group Inc.

· Kathleen Weber, ESG Specialist at Carpenter Technology Corporation

More speakers will be added in the coming weeks.

“We are so excited to host a conference for the entire Mid-Atlantic district that takes an innovative look at sustainability and PR,” stated Chloe Maher, Temple PRSSA Chapter President. “Sustainability is essential for the future of our industry, and we're excited to educate the next generation of leaders in the field.”

In the public relations profession, one can pursue a range of career opportunities, from agency, corporate, nonprofit, travel and hospitality, sports, and entertainment, as well as many others. These topics will be discussed, along with how those working in public relations and communications might improve their efforts to make their profession more sustainable.

ABOUT TEMPLE PRSSA

Temple’s nationally recognized PRSSA is the largest and longest-standing chapter in the Philadelphia region, and one of the oldest student chapters in the country celebrating its 54th year. The goal of the chapter is to prepare its more than 120 members for a career in the public relations field through its commitment to leadership, networking, and mentorship.

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Handling a Crisis as Demonstrated by Delta Airlines

A few weeks ago, some PRSSA and PRowl members had the opportunity to attend the PRSSA ICON conference in Grapevine, Texas. This was an amazing experience where we had the chance to network, bond with each other, and gain professional knowledge through the many speakers that shared their expert insights.

The Delta Airlines session particularly stood out to me, during which we heard from Savannah Huddleston, the general manager and CEO of Communications, and Gina Laughlin, the vice president of Global Employee Communications. The airline industry was hit particularly hard during the COVID-19 pandemic, so keeping communication clear for all stakeholders was a key aspect of keeping the business afloat. Therefore, they focused on their communication strategy during this time and talked us through how their strategy helped them keep employees and customers safe and informed throughout the pandemic. This of course meant getting as many employees vaccinated as possible, and at the present time, 95% of employees are. Not everyone was initially willing to get vaccinated, so Savannah and Gina’s goal became to ease worries. By communicating medical expertise, using targeted communications, creating anonymous office hours with Delta’s Chief Health Officer, and not mandating vaccinations, they reached this high number.

During the midst of the pandemic, Delta was still ranked #1 in Customer Satisfaction among airlines by J.D. Power. This is largely due to the efforts that the communications team implemented.

What was stressed throughout this session was that communication is never more important than during a crisis. Here are some tips that they gave for handling one and coming out stronger:

· Put “chips in the bank” early

· Know your audience

· Create and maintain strong channels

· Lean on trusted leaders

· Good storytelling is a must

· Say thank you – recognition is easy and costs nothing

Apply these tips to your future communications career!

This blog was written by Reilly O’Neill, Director of Digital Communications

Temple University’s PRSSA to Host 2023 Mid-Atlantic District Conference, PRacticing Sustainability

FOR IMMEDIATE RELEASE

Temple University’s Public Relations Student Society of America to Host 2023 Mid-Atlantic District Conference, PRacticing Sustainability, April 8

PHILADELPHIA (Nov 4, 2022) – Sustainability within public relations is at the forefront of this year’s PRSSA Mid-Atlantic District Conference “PRacticing Sustainability," Saturday, April 8, 2023 hosted by Temple University’s chapter of the Public Relations Student Society of America (PRSSA) and it is open to students and professionals from the Mid-Atlantic region.

The conference will explore all aspects of sustainability within public relations including environmental, social, human, and economic. Attendees will be able to interact and network with speakers from various backgrounds and participate in sustainable activities throughout the event. For more information, visit www.templeprssa.org or email Rachael Dickson, Conference Coordinator at rachael.dickson@temple.edu.

“We are so excited to host a conference for the entire Mid-Atlantic district that will take an innovative look at PR,” stated Chloe Maher, Temple PRSSA Chapter President. “Sustainability is essential for the future of our industry and we're excited to educate the next generation of leaders in the field!” Sustainability is an ever-growing concern within the public relations field and this conference will make attendees aware of its significance throughout their careers.

More information will be announced as programming and other themes are developed. ABOUT TEMPLE PRSSA Temple’s nationally-recognized PRSSA is the largest and longest-standing chapter in the Philadelphia region, and one of the oldest student chapters in the country celebrating its 54th year. The goal of the chapter is to prepare its more than 120 members for a career in the public relations field through its commitment to leadership, networking and mentorship.

Contact Information: General Inquiries: Email: TemplePRSSA@gmail.com Rachael Dickson Lead Conference Coordinator Email: rachael.dickson@temple.edu Zoe Tucker Assistant Conference Coordinator Email: zoe.tucker@temple.edu Natalie Devlin Assistant Conference Coordinator Email: natalie.devlin@temple.edu

Press release written by Rachael Dickson, Lead Conference Coordinator