• Temple PRSSA

This week's Member Monday is Constantine Van Sickle! Here is our Q & A with him.

Where are you from?

CVS: I am from Portland, Oregon.

What year are you?

CVS: I am a transfer sophomore.

What is your major and minor if you have one?

CVS: I am a Public Relations major, minoring in Content Creation.

How long have you been a member of PRSSA?

CVS: This is my first semester in PRSSA.

What do you love about PRSSA?

CVS: I appreciate all of the information and expertise PRSSA has to offer. Whether that is through speakers, committee heads, or fellow peers, I am continuously learning and I love that. 

What are some of your interests/hobbies?

CVS: I like being spontaneous: little trips, longboarding, exploring. I also really enjoy talking to and meeting new people. 

Similar to how corporate companies promote their brands, a personal brand is a great way to promote yourself and identify who you are as a professional. Establishing your personal brand allows you to tell your own story. It gives you the opportunity to highlight your strengths, express your beliefs, and communicate your interests.

As a professional in the public relations field, creating a strong personal brand enables you to stand out from others and makes you more appealing to potential employers, or clients you want to work with. I’ve highlighted 4 easy steps for you to start building your personal brand.

1. Figure out who you are

The first and most important step in developing your personal brand is figuring out who you are as a person.

Start by identifying what is important to you and how you want potential employers and/or clients to see you. Ask yourself these questions:

  • What are your values?

  • What motivates you?

  • What are you passionate about?

Answering these questions are a great way to get to know yourself a little better and get a head start on building your brand.

2. Find your brand personality

Once you figure out what qualities of your personality you want to express, the next step is converting that into your brand's personality. You want to consider factors such as voice and attitude. You want to ask yourself, “If my brand was a person, how would that person express themselves?”

3. Establish your visual appearance

As much as your physical appearance communicates who you are, the visuals of your personal brand do the same thing. This includes your color scheme, fonts, shapes, and format. Make sure you use these characteristics when you start creating any elements such as your logo, social media graphics, email signature, and so on.

4. Stay consistent

Staying consistent is key when developing your personal brand. Over time, it’s possible that your beliefs and interests may change. You may end up amending your brand, but you don’t want to change it on a weekly or monthly basis. Remember that the goal of a personal brand is to make an impression on others, so if you are constantly changing, it may come off as confusing to others who are trying to understand the real you.

These four steps only cover part of what it takes to create a personal brand, so if you need help do not be afraid to consult the web, fellow peers, or professionals in the field for any advice you may need. Remember that establishing your personal brand should not be something you feel forced to create. You want it to be as authentic as possible, so relax and have fun with it!

This blog post was written by Angela Largo, Director of Fundraising.

  • Temple PRSSA

This week's featured member is Eboni Johnson! Here is our Q & A with her.

Where are you from?

Eboni Johnson: Philadelphia, PA 

What year are you?

EJ: I'm a senior.

What is your major and minor if you have one?

EJ: My major is public relations.

How long have you been a member of PRSSA?

EJ: This is my first semester in PRSSA.

What do you love about PRSSA?

EJ: I love connecting with other future PR professionals and learning about the Public Relations field from industry experts. 

What are some of your interests/hobbies?

EJ: I love visiting local museums and galleries and spending time with my friends.    

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