On Tuesday, March 13, 2018 members attended a town hall-style meeting to learn more about Temple PRSSA’s first ever Bateman Competition team.
Here at Temple University, six graduating seniors Terra Kliwinski, Jenny Lynch, Marissa Reale, Kaci Ricciotti, and Mary Strehl are competing against other chapters nationwide to develop a campaign surrounding a specific case study. The team has been developing and implementing a public relations campaign for the national organization With Purpose, which brings awareness to childhood cancer, by creating Owls With Purpose.
The town hall meeting was open to all students to educate them about this monumental project and to take their ideas to continue it. The project group members, including faculty advisor Professor David Brown, spoke passionately about the work they’ve been doing as well as the organization’s mission.
The group discussed how they were able to collect information by connecting with similar student organizations at Temple, then shared the elements of their campaign. Those included an event held in February, Play with Purpose, a social media blast week over spring break, and several fundraisers around campus. Attendees who had attended these events shared their experiences and talked very highly of the campaign.
The competition team also discussed challenges with the campaign, which helped members understand the intensity of the project and what it takes to create a quality public relations campaign. With a budget of only $300, an in-kind donation limit of $1000.00, and only 4 weeks to implement, the group communicated that they have already achieved huge success with the campaign. Members were happy to hear that Owls With Purpose has already received coverage from major news outlets such as NBC10, 6ABC, and iHeartRadio. Most impressively, Owls With Purpose’s message was proudly showcased on the PECO Crown Lights from 5 p.m. to 9 a.m. on the evenings of Thursday, March 15, Friday, March 16, and Saturday, March 17.
At the end of the presentation, students were able to ask questions about their process and outcomes of the campaign. The room was a flurry of ideas as many individuals contributed and shared among the group ways that the campaign can continue beyond the Bateman Competition. The current project team members introduced Gabby Arias, a current PRSSA sophomore who will be leading this campaign as a full-time chapter, beginning next year.
Congratulations to our first-ever Bateman Competition team on your success thus far, and good luck!
This recap was written by Emily McKain, Director of Community Service.
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