Finding My Place in PR After Journalism

Early in my Introduction to Public Relations course, I was taught that nothing said to a journalist is off the record. This statement conflicted with my experience writing for newspapers. My journalism professors and editors commanded that “off the record” is a magical eraser. Nothing related to the topic they referenced could be included in the final article.  

This disconnect was the first I spotted between journalism and PR. My career mentor recommended that I investigate PR as a career path because I’m good at writing and staying calm under pressure. At the time, my understanding of PR was limited to public apologies and stunts. Since finding opportunities to write feature stories as a transfer student was tricky, I decided to consider PR. I’ve realized that journalism and PR are not opposites, but they are different. 

How PR and Journalism Differ 

PR is client-driven, and journalism is driven by public interest. News publications act as watchdogs, providing accurate depictions of situations with data and interviews. Skilled PR practitioners shape public opinion with data.  

Though PR practitioners act as internal spokespeople for the public, the execution of their campaigns is monitored and limited by a client. As a public service, journalism is protected by the First Amendment. Restricting journalism through corporate or government action is unethical and illegal. 

PR practitioners are chameleons. They study their clients and speak in their voices. PR practitioners promote purposefully. The best campaigns influence public opinion by building trust.  

As a journalist, I was taught to write without bias. Journalists may start conversations, but PR practitioners guide them. Traditionally, journalists observe and report facts. In conversations with PR practitioners and professors, I’ve learned the value of strategic messaging. 

The Skills That Carry Over 

In my PR coursework, I expanded my perception of research to include media monitoring and social listening. I used these methods to write articles, but I didn’t know they had a name. Without evidence-based research, both professions lose credibility. Trust is tricky to repair once broken.  

Interviews, events, and viral social media videos could inspire a story. Staying watchful and open-minded prepares journalists and PR practitioners to take advantage of opportunities. If both occupations succeed in communicating value to their public (a.k.a. “newsworthiness”), then audiences will return to hear more. Both industries follow AP style to ensure consistency during collaboration. Both occupations adhere to tight deadlines and keep their composure during crises.  

Diversity of thought matters. Campaigns fall flat when diverse groups are excluded from the process. Articles lose credibility if only one voice is elevated. Though data remains supreme in both, people’s voices shine through and make stories emotionally resonant.  

Bridging the Gap 

As a journalist, I was taught to use my curiosity and cynicism to search for truth. In PR, I use my skills to anticipate audience perception and prepare a response. I’ve learned that communicating value at every touchpoint, or with every article, cultivates long-term relationships. The publications and campaigns that survive fulfill their audience’s desire for authenticity and truth. 

PR and journalism are interconnected. Both are driven by ethics and research. I’m still learning the differences and how I can adapt. PRSSA has been a great resource to fill in the gaps. I’m looking forward to what else this industry has to teach me. 

About the Author 

Brianna Mack transferred to Temple University after her former school, Cabrini University, closed. While at Cabrini, she wrote for the student-run newspaper and programmed the campus radio station. She earned a Keystone Media Award and a Pinnacle College Media Award for her first album review. She studies Audio and Live Entertainment at Temple and is on staff at WHIP Radio. Brianna joined PRSSA in the Fall 2025 semester and will graduate in May 2026.