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  • Writer's pictureTemple PRSSA

How to Establish Your Personal Brand

Before you create your personal brand, you need to identify 3 important things.

1. Who YOU are.

In order to establish your personal brand, you must start off by understanding and identifying with who you are. Knowing who you are starts with identifying your life facts. Life facts are aspects of your life that cannot be disputed. For example, I am a daughter, granddaughter, sister, cousin, niece, friend, PR student at Temple University, and follower of God.

You then must be able to identify with the skills and talents in which you do well. This can be anything from being a great writer or a good listener.

Lastly, you need to be able to acknowledge your weaknesses. These are your shortcomings or the things in which you do badly.

Once you have thought about these aspects of who you are, write them down with a pen and paper or on Microsoft Word. You have now established your “I Am Statement.”

2. What YOU want.

Some of us may know exactly what we want after graduation, some of us may have an idea of what we want, and some of us are seniors and still have no idea what we want. That is okay.

Wherever you are on the spectrum of knowing what you want, we all can start off by identifying 3 short-term and 3 long-term goals. A short-term goal may be graduating on time or finding an internship. No matter what it is, short-term goals are stepping stones that will lead you to your long-term goals. Write these goals down, look at them daily, and remember that all good things take time. These goals are your “I Want Statement.”

3. Why YOU deserve it.

Now that you have established your “I Want Statement” you must be confident speaking out about why you deserve what you want. This is essentially your place to “brag boldly.”

This is not to say you are perfect because no one is. There is always room for improvement, so don’t forget to list areas you can improve upon as well.

Lastly, never forget you are full of greatness. As cliche as it sounds, the sky really is your limit. Never stop believing you deserve and can achieve whatever you want in this life by just being YOU.

This blog post was written by Paige Nicholas, Assistant Conference Coordinator.

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