Establishing Your Personal Brand In 4 Easy Steps
Similar to how corporate companies promote their brands, a personal brand is a great way to promote yourself and identify who you are as a professional. Establishing your personal brand allows you to tell your own story. It gives you the opportunity to highlight your strengths, express your beliefs, and communicate your interests.
As a professional in the public relations field, creating a strong personal brand enables you to stand out from others and makes you more appealing to potential employers, or clients you want to work with. I’ve highlighted 4 easy steps for you to start building your personal brand.
1. Figure out who you are
The first and most important step in developing your personal brand is figuring out who you are as a person.
Start by identifying what is important to you and how you want potential employers and/or clients to see you. Ask yourself these questions:
What are your values?
What motivates you?
What are you passionate about?
Answering these questions are a great way to get to know yourself a little better and get a head start on building your brand.
2. Find your brand personality
Once you figure out what qualities of your personality you want to express, the next step is converting that into your brand's personality. You want to consider factors such as voice and attitude. You want to ask yourself, “If my brand was a person, how would that person express themselves?”
3. Establish your visual appearance
As much as your physical appearance communicates who you are, the visuals of your personal brand do the same thing. This includes your color scheme, fonts, shapes, and format. Make sure you use these characteristics when you start creating any elements such as your logo, social media graphics, email signature, and so on.
4. Stay consistent
Staying consistent is key when developing your personal brand. Over time, it’s possible that your beliefs and interests may change. You may end up amending your brand, but you don’t want to change it on a weekly or monthly basis. Remember that the goal of a personal brand is to make an impression on others, so if you are constantly changing, it may come off as confusing to others who are trying to understand the real you.
These four steps only cover part of what it takes to create a personal brand, so if you need help do not be afraid to consult the web, fellow peers, or professionals in the field for any advice you may need. Remember that establishing your personal brand should not be something you feel forced to create. You want it to be as authentic as possible, so relax and have fun with it!
This blog post was written by Angela Largo, Director of Fundraising.