Program

Saturday, March 13

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Brought to you by the Lew Klein College of Media and Communication

*All session Zoom meetings can be accessed by clicking on the linked text below.

Session meeting IDs and written links are also available at the end of the Zoom FAQ located at the bottom of the page.

Speakers Expected to Appear: 

 

9:30-9:45 E.T. : Opening Remarks 

 

9:50-10:50 E.T. : Breakout Session 1 

 

Ethics in Media and Technology 

        Sponsored by Kylee Social 

  • Speaker:

    • Paige Kylee Knapp,  Founder and Lead Strategist, Kylee Social 

Artificial Intelligence in Public Relations

         Sponsored by Signal AI

  • Panelist: 

    • Martin Waxman, Digital Communications Strategist, LinkedIn Learning Instructor, Social Media Professor, and President and Founder, Martin Waxman Communications

 

Search Engine Optimization

       Sponsored by Planit

  • Speaker:

    • Annie Scranton, President and Founder, Pace Public Relations

 

10:55-11:55 E.T. : Breakout Session 2 

Data-Driven Storytelling

       Sponsored by CommonSoul Communications

  • Speaker:

    • Michael Kaye, Global Communications & Public Relations Manager, OkCupid

 

The Future of Work 

        Sponsored by Temple University’s Department of Advertising and Public Relations

  • Speakers:

    • Lauren Bullock, M.S., Assistant Professor, Temple University

    • Meghnaa Tallapragada, Ph. D., Assistant Professor, Temple University

Technological Convergence 

  • Speakers:

    • Linda Burkley, APR, Professor, Susquehanna University

    • Kristin Drabik, Senior Account Executive, McCANN Managed Markets

 

12:00-1:00 E.T. : Keynote

 

“Good” Is Not A Four-Letter Word: Why Building a PR and Social Media Strategy on an Anti-Racism Framework is Good For Business

        Sponsored by Hurst & Leigh Communications Group

  • Speakers:

    • Richelle Payne, CCP, Managing Partner, Hurst & Leigh Communications Group; Immediate Past President, National Black Public Relations Society, Inc. 

    • Neil Foote, MBA, Founder & President, Foote Communications; President, National Black Public Relations Society, Inc. 

    • Deborah Hyman, Vice President, Global Technology & Operations Communications, MetLife; President Emeritus, National Black Public Relations Society, Inc. 

1:00-2:00 E.T. : Lunch 

 

2:00-3:00 E.T. : Group Session

 

Crisis Communication Wargame Simulation

  • Facilitated by Louis Cointepas, VP Customer Success & Market Development, Signal AI

During this session, conference attendees will learn how to maneuver through a real-time crisis communication scenario. Attendees will work through this simulation in small groups and will have the opportunity to collaborate with professionals and other students as they participate. During the simulation, they will learn the ins and outs of handling a crisis as well as possible implications of their actions.

 

3:05-4:05 E.T. : Breakout Session 3 

 

Digital Analytics

       Sponsored by Brian Communications

  • Panelists:

    • Elissa Hill, Account Executive, Brian Communications

    • Aurora Meyer, APR, Communication Manager, Colombia Public Schools

  • Moderator:

    • LiRon Anderson-Bell, Assistant Professor, Temple University 

User Experience 

                Sponsored by PRowl Public Relations 

  • Speaker:

    • William Careri, Freelance PR Practitioner and UX Designer

Virtual Event Planning 

       Sponsored by I Need A Speaker “Connecting Speakers with Audiences (TM)”

  • Speakers:

    • Trish McGee, Vice President of Public Relations, Bohan Advertising

    • Sue Carr, Marketing Manager, Pigeon Forge Department of Tourism

    • Katherine Peterson, Publicist, Bohan Company

Leadership Summit 

       Sponsored by The Temple Graduate Certificate in Public Relations

 

4:10-4:20 E.T. : Closing Remarks