Program

Saturday, March 14

8:00 AM - 5:00 PM - Wyndham Philadelphia Historic District  

  • 400 Arch St, Philadelphia, PA 

8 - 8:30 AM - Registration

8:30 - 9 AM - Opening Remarks 

9 - 10:15 AM - Breakout Sessions

  • Digital Analytics 

    • Elisa Hill

      • Account Executive 

      • Brian Communications ​​

  • User Experience 

    • Linda Burkley, APR

      • Professor

      • Susquehanna University 

    • Kristin Drabik 

      • Senior Account Executive 

      • McCANN Health Managed Markets ​

10:30 - 11:45 AM - Breakout Sessions

  • Content Amplification: Redefining the Dynamics of Organic Content Creation 

    • Alicia Callahan

      • Digital Media Specialist

      • Gift of Life Donor Program​

  • Speed of Crisis in the Digital Age

    • Joseph Harasta, Ed. D., APR 

      • APR Associate Professor

      • Kutztown University of Pennsylvania ​

    • Thomas Logue

      • Account Executive

      • AKCG ​

    • Ashley Flear

      • Senior Associate

      • AKCG​

    • Tim Spreitzer, MBA

      • Executive Vice President and Issues Management Practice Director

      • Tierney ​

  • Technological Convergence

    • Brian Hart​

      • Founder & President

      • Flackable

11:45 AM - 12:45 PM - Lunch 

12: 45 - 1:45 PM - Keynote Session

  • Rod Wallace, Ph.D.

    • Executive Strategist and Speaker 

 

1:45 - 2:30 PM - Artificial Intelligence in PR 

  • Crisis Simulation Wargame

    • Louis Cointepas

      • Vice President Customer Success & Market Development 

      • Signal AI 

 

2:45 - 4 PM - Breakout Sessions

  • Search Engine Optimization (SEO)

    • Tyler Cameron, M.S.

      • SEO Account Manager 

      • SEER Interactive ​

    • Bill Wedo, MBA

      • Adjust Instructor 

      • Temple University ​

    • Samantha Gower

      • Sr. SEO Associate 

      • SEER Interactive ​

  • There’s No App For That: The Importance of Ethical Fitness in the Age of Tech

    • Steve Ryan, M.S.

      • Director of Communications & Marketing 

      • Willistown Conservation Trust ​

  • Workshop: How to Navigate the Integration of Tech into PR

    • Lauren Bullock, M.S.

      • Assistant Professor 

      • Temple University ​

    • Meghnaa Tallapragada, Ph.D. 

      • Ph.D. Assistant Professor

      • Temple University  

 

4:00 - 5:00 PM - Networking/Leadership Summit 

  • Lead by Terrell Merritt, Vice President of Brand Engagement

  • Facebook - Black Circle
  • Twitter - Black Circle
  • Instagram - Black Circle

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